Today, I went up to Frontier Field to see the Rochester Red Wings unveil their new logo. They’d had their previous logo since the late ’90s, and I was curious to see what they’d do. Would they go retro and go fully to the ball-and-wings logo that they’d introduced as an alternate the past few years? Would it be something completely different, perhaps something with talons?
Well, it turned out to be like this:
Not bad. Keeps the old logo’s main theme while changing it up a bit, with other logos for home, road and alternate caps. The alternate cap logo “R”, in particular, serves as a retro touch that brings to mind Specs Toporcer and Rip Collins, while also serving to make the wordmark look classy.
(JUMP… note that this is an image-intensive post)