The WBC-is-fine Update

A few days ago, I wrote about why the World Baseball Classic probably isn’t going anywhere, despite the doom-sayers. So, here are some things that further back up my that the World Baseball Classic is going to continue:

The ratings for MLB Network have been very good

The USA-Canada game was the most watched non-postseason game ever shown on MLB Network, and last weekend was the most watched weekend in MLB Network’s history. While the TV audience is down from previous WBCs that had games on ESPN, this was almost certainly expected when they moved the games to MLB Network, which, of course, isn’t on as many TVs as ESPN.

Attendance broke the previous record for the first round

463,017 people attended WBC games in round one, almost 10 thousand more than the previous record in 2009.

The ratings elsewhere in the world have continued to be high

As I and others elsewhere have pointed out, this event isn’t really about the United States, it’s about the rest of the world and how MLB can spread baseball in it, leading to more players and, even more importantly, more profit. And, guess what? The WBC still is getting record ratings in other parts of the world.

Add that to the big social media buzz (“#WBC” and similar things are trending during nearly every game, it seems), and the picture is becoming further clear: The WBC is here to stay.

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