“30 Teams, 30 Posts”: Musings and Mysteries on Evan Longoria’s cap commercial from 2010

In 30 Teams, 30 Posts, I write a post about every MLB team in some way in the lead-up to the beginning of the 2015 season. Previous installments can be found here. Today, I remember Evan Longoria’s chase for a lost cap.

The year was 2010, and Evan Longoria had his hat stolen. A wild chase ensued, as he pursued the cap-napper across the Tampa Bay area (presumably), doggedly hunting to get his cap back.

It was all covered in a New Era commercial:

I’m not sure why this has stuck with me. Maybe it’s because, like almost every other commercial, it got spammed ten thousand times during the 2010 season. Or maybe it’s because of the many mysteries within it:

Like, how did the guy steal his hat to begin with?

It appears from the very beginning that the cap-napper had his cap from the very beginning. You never see him grab it. You never see it in Longoria’s possession to begin with. Clearly, we are either not seeing a few crucial seconds, or there is something very wrong with Evan Longoria and he merely was looking for an excuse to chase a guy through the city.

What’s so special about that cap?

It looks fresh out of the box, it doesn’t look like it’s been used or would have any sentimental value. And, I mean, jeez, the Rays must have like hundreds of them. And why was he wearing his cap out and about on the town, anyway? It’s his work uniform. Do you see football players walk around with their helmets on? Do you surgeons walk around in full scrubs?


Why does he abandon that bike?

I mean, jeez, just dropping it like that on the streets? Somebody could run over it or trip on it or something! And did he steal it? Because, uhm, I’m not sure if hijacking a bike is justified when chasing a cap-napper.

Where are the old people?

There are lots of elderly individuals in the Tampa Bay metropolitan area. You don’t see any of them in this. What strange world does this commercial take place in?

Why would he jump out of a helicopter?

Yes, I know it was actually a stuntman, but how could any person be that reckless?!?! Yeesh. What were you thinking, Evan?

I believe that Longoria did get his hat back, but we may never truly know. Maybe he has been hunting for his cap ever since 2010, and the one we’ve seen play is merely a duplicate that he created so he can continue to pursue justice.

Or something like that.




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